When you’re advertising your business, it’s important to have a consistent look and feel between your ad and your landing page. This will help increase conversions, since people will be more likely to trust your brand. In this blog post, we’ll discuss the concept of “ad scent” and how it works. We’ll also give you some tips on how to create a seamless experience for your customers!
When a potential customer clicks on your ad, they should be taken to a landing page that is relevant to the ad they just saw. This landing page should have the same look and feel as the ad, so that the customer knows they are in the right place. The colors, font, and overall design should match what they saw in the ad. This consistency will help create a feeling of trust and credibility with your brand.
If your ad and landing page don’t match, the customer may feel like they are being taken to a different website altogether. This can be confusing and frustrating, leading them to click away from your site.
Here are some tips for creating a seamless experience for your customers:
- Use the same colors, font, and overall design on your ad and landing page.
- Make sure the content on your landing page is relevant to the ad that they clicked on.
- Keep the navigation simple so that people can easily find what they’re looking for.
- Include a call-to-action (CTA) on your landing page that matches the CTA in your ad.
By following these tips, you can create a seamless experience for your customers that will help increase conversions! So don’t forget about ad scent when creating your next campaign!
Want us to take a look? We offer FREE ad audits where we will find all the issues and then give you a report where we outline exactly what you need to do to improve your performance.